10 Problems Social Media Managers Battle With.

So you think Social Media Managers have to best job out! Sitting at home and posting pretty pictures on social media ๐Ÿ˜œ Think again.... Here are just 10 problems we face as Social Media Managers:

This is by no means the only 10 things Social Media Managers battle with, but I would rate these as my top 10.
  1. ๐™†๐™š๐™š๐™ฅ๐™ž๐™ฃ๐™œ ๐™˜๐™ค๐™ฃ๐™ฉ๐™š๐™ฃ๐™ฉ ๐™ž๐™™๐™š๐™–๐™จ ๐™›๐™ง๐™š๐™จ๐™ ๐™ข๐™ค๐™ฃ๐™ฉ๐™ ๐™–๐™›๐™ฉ๐™š๐™ง ๐™ข๐™ค๐™ฃ๐™ฉ๐™: Itโ€™s something you donโ€™t think about, but try it and see how difficult AND time consuming this can be.  
  2. ๐™๐™ž๐™ฃ๐™™๐™ž๐™ฃ๐™œ ๐™ฉ๐™๐™š ๐™ž๐™™๐™š๐™–๐™ก ๐™ฅ๐™ค๐™จ๐™ฉ๐™ž๐™ฃ๐™œ ๐™ฉ๐™ž๐™ข๐™ž๐™ฃ๐™œ๐™จ: Thereโ€™s no real time to post, but you need to see whatโ€™s right for your business by looking into your engagement data.  
  3. ๐™‚๐™š๐™ฉ๐™ฉ๐™ž๐™ฃ๐™œ ๐™ฉ๐™๐™š โ€˜๐™œ๐™ง๐™š๐™š๐™ฃ ๐™ก๐™ž๐™œ๐™๐™ฉโ€™ ๐™›๐™ง๐™ค๐™ข ๐˜พ-๐™จ๐™ช๐™ž๐™ฉ๐™š: Another issue is the process of getting the marketing strategy approved by C-suite. This can become quite long, especially if the managers are hard to get a hold of.  
  4. ๐™๐™๐™š ๐™˜๐™ค๐™ฃ๐™จ๐™ฉ๐™–๐™ฃ๐™ฉ ๐™˜๐™๐™–๐™ฃ๐™œ๐™š ๐™ž๐™ฃ ๐™จ๐™ค๐™˜๐™ž๐™–๐™ก ๐™ข๐™š๐™™๐™ž๐™– ๐™ฉ๐™ง๐™š๐™ฃ๐™™๐™จ: Another thing that does social media marketing hard is constant changes in algorithms and patterns. Major social media networks such as Facebook or Instagram sometimes change rules every month. It may become difficult to keep track of everything, especially if the marketing sector is understaffed.  
  5. ๐™๐™ง๐™ฎ๐™ž๐™ฃ๐™œ ๐™ฉ๐™ค ๐™œ๐™ž๐™ซ๐™š ๐™š๐™ซ๐™š๐™ง๐™ฎ ๐™จ๐™ค๐™˜๐™ž๐™–๐™ก ๐™ฃ๐™š๐™ฉ๐™ฌ๐™ค๐™ง๐™  ๐™š๐™ฆ๐™ช๐™–๐™ก ๐™–๐™ฉ๐™ฉ๐™š๐™ฃ๐™ฉ๐™ž๐™ค๐™ฃ ๐™ž๐™จ ๐™˜๐™ค๐™ข๐™ฅ๐™ก๐™ž๐™˜๐™–๐™ฉ๐™š๐™™ ๐™–๐™ฃ๐™™ ๐™ฉ๐™ž๐™ข๐™š-๐™˜๐™ค๐™ฃ๐™จ๐™ช๐™ข๐™ž๐™ฃ๐™œ: This could be a challenge if your business โ€œfitsโ€ a cross platform solution, but you donโ€™t have to worry about dominating every channel if the shoe doesnโ€™t fit.  
  6. ๐™‹๐™ค๐™จ๐™ฉ๐™จ ๐™ฉ๐™๐™–๐™ฉ ๐™œ๐™š๐™ฉ ๐™๐™ž๐™œ๐™ ๐™š๐™ฃ๐™œ๐™–๐™œ๐™š๐™ข๐™š๐™ฃ๐™ฉ ๐™—๐™ช๐™ฉ ๐™™๐™ค๐™ฃโ€™๐™ฉ ๐™˜๐™ค๐™ฃ๐™ซ๐™š๐™ง๐™ฉ ๐™ž๐™ฃ๐™ฉ๐™ค ๐™˜๐™ช๐™จ๐™ฉ๐™ค๐™ข๐™š๐™ง๐™จ: This is a touchy subject but Iโ€™ll keep it short and sweet for the purposes of this post: We like to look at social media as COI vs. ROI (Cost of Ignoring vs. Return on Investment). Very often (though not always), the purpose of social media isnโ€™t to drive direct conversions but to build brand awareness and loyalty.  

    Rather try and find a metric thatโ€™s more meaningful or longer-term. For example, look at high-level engagement rates on social over 3-month periods and compare them to gross online sales for the following three months. This could show a delayed relationship between engagement and future intent to purchase.  

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  7. The constant change in social media trends: Another thing that does social media marketing hard is constant changes in algorithms and patterns. Major social media networks such as Facebook or Instagram sometimes change rules every month. It may become difficult to keep track of everything, especially if the marketing sector is understaffed. This is also sometimes very difficult to explain to clients as there isn't actually anything you can do about this but adabt to their rules.
  8. Ad blindness : Over-exposure to content that pushes your message forth blindly and indiscriminately will create a significant drop-off in engagement no matter how interesting you feel your product or message is. Your content should highlight the benefit to your audience in a way that does not feel contrived for forced.

    Use emotional marketing... tell a story that either educates, entertains, or both. This adds a more personal touch to your social media content and establishes a personal connection to your audience.
  9. Posts that get high engagement but donโ€™t convert into customers:  We like to look at social media as COI vs. ROI (Cost of Ignoring vs. Return on Investment). Very often (though not always), the purpose of social media isnโ€™t to drive direct conversions but to build brand awareness and loyalty. Instead of trying to tie social media directly to conversions, find a metric thatโ€™s more meaningful or longer-term.

    For example, look at high-level engagement rates on social over 3-month periods and compare them to gross online sales for the following three months. This could show a delayed relationship between engagement and future intent to purchase.
  10. Ensuring social posts donโ€™t get ignored or become redundant: This is probably the most difficult rule for businesses to adhere to AND understand.

    Follow the 80/10/10 rule.  80% of your posts should be about adding value to your customersโ€™ lives (whether it be through humor, tips, or stories). 10% should be sharing othersโ€™ posts and ideas. And the final 10% should be geared toward promoting your own business.

    Using this guideline, it makes it easy to use social media for what itโ€™s useful for communicating on a human level.

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