So you think Social Media Managers have to best job out! Sitting at home and posting pretty pictures on social media ๐ Think again.... Here are just 10 problems we face as Social Media Managers:
This is by no means the only 10 things Social Media Managers battle with, but I would rate these as my top 10.
๐๐๐๐ฅ๐๐ฃ๐ ๐๐ค๐ฃ๐ฉ๐๐ฃ๐ฉ ๐๐๐๐๐จ ๐๐ง๐๐จ๐ ๐ข๐ค๐ฃ๐ฉ๐ ๐๐๐ฉ๐๐ง ๐ข๐ค๐ฃ๐ฉ๐: Itโs something you donโt think about, but try it and see how difficult AND time consuming this can be.
๐๐๐ฃ๐๐๐ฃ๐ ๐ฉ๐๐ ๐๐๐๐๐ก ๐ฅ๐ค๐จ๐ฉ๐๐ฃ๐ ๐ฉ๐๐ข๐๐ฃ๐๐จ:
Thereโs no real time to post, but you need to see whatโs right for your business by looking into your engagement data.
๐๐๐ฉ๐ฉ๐๐ฃ๐ ๐ฉ๐๐ โ๐๐ง๐๐๐ฃ ๐ก๐๐๐๐ฉโ ๐๐ง๐ค๐ข ๐พ-๐จ๐ช๐๐ฉ๐:
Another issue is the process of getting the marketing strategy approved by C-suite. This can become quite long, especially if the managers are hard to get a hold of.
๐๐๐ ๐๐ค๐ฃ๐จ๐ฉ๐๐ฃ๐ฉ ๐๐๐๐ฃ๐๐ ๐๐ฃ ๐จ๐ค๐๐๐๐ก ๐ข๐๐๐๐ ๐ฉ๐ง๐๐ฃ๐๐จ: Another thing that does social media marketing hard is constant changes in algorithms and patterns. Major social media networks such as Facebook or Instagram sometimes change rules every month. It may become difficult to keep track of everything, especially if the marketing sector is understaffed.
๐๐ง๐ฎ๐๐ฃ๐ ๐ฉ๐ค ๐๐๐ซ๐ ๐๐ซ๐๐ง๐ฎ ๐จ๐ค๐๐๐๐ก ๐ฃ๐๐ฉ๐ฌ๐ค๐ง๐ ๐๐ฆ๐ช๐๐ก ๐๐ฉ๐ฉ๐๐ฃ๐ฉ๐๐ค๐ฃ ๐๐จ ๐๐ค๐ข๐ฅ๐ก๐๐๐๐ฉ๐๐ ๐๐ฃ๐ ๐ฉ๐๐ข๐-๐๐ค๐ฃ๐จ๐ช๐ข๐๐ฃ๐: This could be a challenge if your business โfitsโ a cross platform solution, but you donโt have to worry about dominating every channel if the shoe doesnโt fit.
๐๐ค๐จ๐ฉ๐จ ๐ฉ๐๐๐ฉ ๐๐๐ฉ ๐๐๐๐ ๐๐ฃ๐๐๐๐๐ข๐๐ฃ๐ฉ ๐๐ช๐ฉ ๐๐ค๐ฃโ๐ฉ ๐๐ค๐ฃ๐ซ๐๐ง๐ฉ ๐๐ฃ๐ฉ๐ค ๐๐ช๐จ๐ฉ๐ค๐ข๐๐ง๐จ:
This is a touchy subject but Iโll keep it short and sweet for the purposes of this post: We like to look at social media as COI vs. ROI (Cost of Ignoring vs. Return on Investment). Very often (though not always), the purpose of social media isnโt to drive direct conversions but to build brand awareness and loyalty. Rather try and find a metric thatโs more meaningful or longer-term. For example, look at high-level engagement rates on social over 3-month periods and compare them to gross online sales for the following three months. This could show a delayed relationship between engagement and future intent to purchase. #social #socialmedia #instagram #love #marketing #socialmediamarketing #like #follow #business #media #o #instagood #covid #photography #art #facebook #design #fashion #digitalmarketing #a #branding #life #socialdistancing #fun #digital #entrepreneur #music #community #photo #bhfyp
The constant change in social media trends: Another thing that does social media marketing hard is constant changes in algorithms and patterns.
Major social media networks such as Facebook or Instagram sometimes change rules every month. It may become difficult to keep track of everything, especially if the marketing sector is understaffed. This is also sometimes very difficult to explain to clients as there isn't actually anything you can do about this but adabt to their rules.
Ad blindness
: Over-exposure to content that pushes your message forth blindly and indiscriminately will create a significant drop-off in engagement no matter how interesting you feel your product or message is. Your content should highlight the benefit to your audience in a way that does not feel contrived for forced.
Use emotional marketing... tell a story that either educates, entertains, or both. This adds a more personal touch to your social media content and establishes a personal connection to your audience.
Posts that get high engagement but donโt convert into customers:
We like to look at social media as COI vs. ROI (Cost of Ignoring vs. Return on Investment). Very often (though not always), the purpose of social media isnโt to drive direct conversions but to build brand awareness and loyalty. Instead of trying to tie social media directly to conversions, find a metric thatโs more meaningful or longer-term.
For example, look at high-level engagement rates on social over 3-month periods and compare them to gross online sales for the following three months. This could show a delayed relationship between engagement and future intent to purchase.
Ensuring social posts donโt get ignored or become redundant: This is probably the most difficult rule for businesses to adhere to AND understand.
Follow the 80/10/10 rule. 80% of your posts should be about adding value to your customersโ lives (whether it be through humor, tips, or stories).
10% should be sharing othersโ posts and ideas.
And the final 10% should be geared toward promoting your own business.
Using this guideline, it makes it easy to use social media for what itโs useful for communicating on a human level.